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  • 1/17/2012
  • admin

Are You Delivering on Your Brand Promise?

A brand promise is the single thing that customers can expect your company to deliver each time they do business with you.  Your ability to deliver that promise is what creates brand believers, advoca...

  • 11/10/2011
  • admin

Are Your Customers Paying Attention to You?

If you want to test whether or not your customers are engaged with you, answer the following questions: How do your customers talk about you? Do you know? Do they call to ask for your opinion or ex...